Thomas Cronin

Success in CMO for subsidiary company led to scope of the role growing to include other companies in the group. Responsibilities included identify new opportunities for the company, promoting best practices for running client campaigns as well as developing new marketing strategies.

• Acted as project manager for multiple concurrent projects balancing business needs, client requirements, and resource constraints

• Promoted data-driven decision making through regular collaborative data analysis sessions to identify key trends and potential future problems.

• Fostered collaboration among international teams spanning multiple time-zones.

Assigned interim CTO role due to technical experience to promote cross department knowledge sharing. Thorough understanding of both the technical and the marketing aspects of the business facilitated much greater understanding of each department by the other.

• Led assessment of infrastructure, technology, and processes resulting in a 30% reduction in ongoing costs.

• Developed project roadmaps and ensured user needs were met by leveraging domain knowledge and stakeholder management skills.

• Promoted agile methodology for software development through leadership role.

Brought onboard to promote better use of data in existing business processes. Developed knowledge of Tableau as a data visualization tool.

• Led multiple innovative projects to explore new avenues for business expansion.

• Improved team training and knowledge sharing to maintain consistent service delivery.

Managed all 4 account management teams as well as the technology team through effective decision making skills. Further developed understanding of data architecture and workflow optimisation through leading the development of a new internal data management and reporting platform. Promoted team data literacy and curiousity through data transparency and using data to answer queries.

• Led development and mentorship of 40 employees in 5 teams, including intern to team leader training.

• Cultivated and nurtured strategic relationships with clients, partners, and stakeholders.

• Enhanced reporting efficiency by 10x through developing new statistics systems.

• Boosted productivity through development of custom tools and automation of workflows.

• Successfully managed seamless migration between 3 office locations during expansion.

• Implemented effective COVID response strategy prioritizing business continuity and staff and customer well-being.

Used domain expertise and understanding of data to find opportunities for operational process improvements largely focused around developing software tools to improve workflows.

• Transformed operational processes and workflows to enable successful business expansion.

• Aided the creation of a new UK company for the digital advertising division, Tekpaw Net Solutions.

Led multiple teams managing client accounts, with a focus on quantitative methods for isolating key insights from disparate datasets. Utilised Python, SQL and other programming tools for data validation and quality control.

• Responsible for campaigns for over 200 domains across 8 platforms and various sectors, generating £19m in yearly revenue.

• Applied data-driven approach to optimize site and ad performance for seasonal surges such as Black Friday.

Utilised understanding of data and statistical methods to grow and optimize the performance of client accounts. Encouraged team members to embrace programming tools to automate tasks leading to process improvements.

• Managed multiple client sites on various digital advertising platforms.

• Created software to streamline tasks through automation.

• Led the onboarding and training of interns and team members.

Digital marketing intern, tasked with day to day running of campaigns. Promoted use of data analytics for finding opportunities.

• Created advertising campaigns according to client requirements and timelines.

• Optimized campaign performance by utilizing data-driven processes to enhance conversion rates.